AMS249 Building Customer Relationships: The Art of Marketing and Selling

Dates Scheduled: Please call for availability

Length: 2 Days

Cost: $795.00

Course Description: This course will focus on principles and fundamentals of marketing and sales as they relate to delivering excellent customer service, cross-selling (not overselling), dissemination of information and focusing on generating new revenue. It will also lay the foundation for building a long-term service delivery plan. Participants will learn the art of relationship selling and be introduced to the Bridge Selling System, a methodology that promotes proven sales mechanics.

Target Student: Individuals and managers responsible for providing, managing and improving customer marketing and relationship skills would benefit by taking this course.

Performanced-Based Objectives:

• Define best practices in customer management
• Integrate culture, core values and beliefs into new world class customer management directions
• Review fundamental sales skills, tips, tools and traits that will help develop personal and professional habits necessary to achieve sales excellence
• Define action plans and align proposals, products and services with customer requirements
• Create a sales planning methodology using your defined actions and requirements
• Handle customer complaints and develop on the spot action plans to enhance your problem
• Gain insight, empathize and learn how to ask the right questions to identify the real problem Maximize productivity and prioritize using corporate objectives and customer expectations
• Identify the skills necessary to be an effective sales professional
• Develop prospects by establishing a foundation for the sales relationship
• Define a prospects conditions of satisfaction
• Organize and implement actions focused on fulfilling customers requirements
• Gain the ability to reach agreement with customers by aligning the features and benefits of your product or service to their needs